Company of Facebook, Instagram and Threads, may debut AI chatbots with particular personalities, which could be used for more-elaborate engagements with its social networks, according to a report by the Financial Times, which cited sources.

Called personas, the personalities could include, for instance, a surfer offering travel advice, the FT said, adding that Meta also tried building a digital version of President Abraham Lincoln.

"AI chatbots also could provide the company with a new wealth of personal information useful for targeting advertisements, Meta's main revenue source," CNET reported. "Search engines already craft ads based on the information you type into them, but AI chatbots could capture a new dimension of people's interests and attributes for more detailed profiling." The CNET report added that "privacy is one of Meta's biggest challenges, and regulators already have begun eyeing AI warily."

Meta, whose services together reach 4 billion people, declined to respond to a CNET request for comment. (For those of you interested in talking to fictional characters, historical figures, or people that you make up, take a look at Character.AI.)

In other Meta news, the company this week announced on its company blog a generative AI tool called AudioCraft, which it said lets people "easily generate high-quality audio and music from text." AudioCraft is made up of three models that are being open-sourced, Meta said: MusicGen, AudioGen and EnCodec, a decoder that cleans up audio to produce high-quality sounds with fewer artifacts.

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